| Name of the Study |
internet facts |
| Members | AOL Deutschland Medien GmbH Axel Springer AG BAUER MEDIA KG eBay Advertising Group GmbH freeXmedia GmbH G+J Electronic Media Sales GmbH Hi-media S.A. iq media marketing GmbH InteractiveMedia CCSP GmbH IP Deutschland GmbH Microsoft Advertising OMS Vermarktungs GmbH & Co. KG QUALITY CHANNEL GMBH SevenOne Media GmbH TOMORROW FOCUS AG United Internet Media AG Yahoo! Deutschland GmbH |
| Licensees | AdBerry Media GmbH Adconion Media Group adflames Media - A Division of Warner Music Group Germany Holding GmbH AdImpulse Media GmbH ad pepper media & mediasquares AdTiger.de ADselect GmbH allesklar media Andreae-Noris Zahn aG artnet AG Axel Springer Financial Media | wallstreet:online Business Advertising GmbH Codex Media GmbH CommonMedia construktiv GmbH DZH Online Media Sales Group GmbH Euro Klassik GmbH Fantastic Zero Glam Media GmbH GoYellow GmbH Greater Union Filmpalast GmbH guenstiger.de Verlag GmbH IDG Communications Media AG imedo GmbH IMG GmbH krebomedia GmbH magnus.de MAIRDUMONT MEDIA mediaflite GmbH mediaroute GmbH MEDIENHAUS.de GmbH Medienwirtschaft Verlags GmbH mokono GmbH MySpace/Fox Interactive Media GmbH NetMediaEurope Deutschland GmbH netpoint media GmbH OnVista Media GmbH QUARTER MEDIA GmbH QWERTZ Media GmbH RealGames Europe B.V. Reachnet RTL Radiovermarktung GmbH SOMA 2 GmbH Ströer Interactive GmbH teltarif.de Onlineverlag GmbH TG Publishing AG TripAdvisor Ltd. TripleDoubleU GmbH Unister Media Urban Media GmbH urbi AD orbi GmbH Verlag Werben & Verkaufen GmbH Vertical Network Media GmbH VIACOM Brand Solutions WEB FINANCIAL GROUP Company WerbeWeischer GmbH & Co. KG WORT & BILD VERLAG Konradshöhe GmbH xplosion media GmbH |
| Objective | The objective of the study is to display the consumption of the advertising medium Internet in a media compatible manner, in order to reveal the communication performance of this medium. This includes collecting net coverage data and a detailed description of target groups for all advertising media web sites and their booking units based on the universe defined as German resident population 14+ years old. |
| Publication Frequency |
Four times a year |
| Client | Arbeitsgemeinschaft Online Forschung e.V. (AGOF) |
| Service Providers | ANKORDATA GmbH & Co. KG COMSulting Gerhard Faehling GmbH INFOnline GmbH Interrogare GmbH Media-Micro-Census GmbH spring GmbH & Co. KG TNS Infratest GmbH |
| Definition Universe |
German resident population 14+ years old |
| Definition Unique User |
Unique User: a person who has been exposed to an AGOF web site at least once (clearly assigned to one Unique Client) within the survey period |
| Survey Methodology | Multi-method model based on technical measurement (tracking), on-site survey and data collection by CATI that generates results representative for the population |
| Survey Period | Survey period for the currently available internet facts study internet facts 2009-II: 01.4. – 30.06.2009 |
| Sample Size | Unweighted: 115.917 cases Weighted: 162.648 cases |
| Contained Characteristics |
The internet facts study provides the following data for individual web sites and booking units:
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| Data Availability | DThe core results of the internet facts study are available in the form of reports as well as presentations featuring the most important charts available for download on the AGOF web site: www.agof.de/internetfacts In addition to the reports on the regular data of the internet facts study, the AGOF also offers to perform individual counts within the current data pool of the internet facts study. This is available in the service section of the web site: invalid link Moreover, the internet facts study is available in the AGOF planning tool TOP 2.0. TOP stands for “Transparency in Online Media Planning” and supports the shared initiative of AGOF and its market partners that is aimed at providing transparency in online media planning. The internet facts study and TOP 2.0 provide all common media performance data for online campaigns. Further information on TOP 2.0 can be found here: www.agof.de/top |
