Valid Foundation for Online Media Planning
The “internet facts“ study plays a decisive role in establishing the Internet as an advertising medium within the media mix as it ensures comparability of the performance values of online advertising media to provide a solid planning foundation. All performance indicators are available to websites participating in the AGOF study and their sub pages – called booking units – enabling them to plan their online advertising activities according to comparable standards in traditional advertising..
Media Coverage and Structures for Online Advertising Media in Germany
In accordance with the requirements of advertisers and media agencies, the structure and media coverage data of all of Germany’s online advertising media constituting the market are collected in the internet facts. The internet facts includes structure and media coverage data for several hundred online advertisers and their booking units, thus providing core data on Internet usage and e-commerce in Germany.
In parallel with publishing its regular studies, AGOF also provides so-called industry reports of the internet facts. They include target group potentials on the Internet for selected industries and identify the importance of the Internet serving as an information and transaction medium for certain product categories..
